Straight answers before you apply.
The practical details about fit, setup, ownership, collaboration, and what happens next.
Sitely’s core system connects Google Ads, paid-traffic landing pages, and lead-quality feedback. This page covers the questions that usually matter once the overall approach makes sense.
What Sitely does—and why it is different.
These questions cover the core offer, the audience, and the role of lead-quality feedback.
The basics
A plain-English overview of the system and who it is designed to help.
What does Sitely Media do?
Sitely helps service businesses improve lead generation by connecting Google Ads, paid-traffic landing pages, and lead-quality feedback. The goal is not simply to produce more calls and forms, but to create better information about which opportunities are actually worth pursuing.
How is Sitely different from a typical Google Ads agency?
Many campaigns are managed around the first call or form submission. Sitely connects Google Ads management with the missing lead-quality feedback: was this a genuine prospect for the right service and area, and was the inquiry worth pursuing? That gives campaign management better information than raw conversion counts alone.
Who is Sitely best suited to work with?
Sitely works best with service businesses that provide a real, in-demand service, answer and follow up on inquiries, have capacity or a genuine plan to grow, and are willing to share simple lead-quality feedback.
A business does not need to be perfect before starting. It does need to be willing to collaborate and improve the parts of the process that affect performance.
Working together
What Sitely needs from the business and how the collaboration stays practical.
Do I need a CRM before we start?
No. Sitely starts with the practical lead-handling setup the business already has and adds only what is genuinely useful. A large CRM project is not a prerequisite for the core Google Ads, landing-page, and lead-quality process.
How much involvement is required from our team?
The business needs to answer and follow up on opportunities promptly and provide simple, accurate feedback about which leads were genuinely qualified. That feedback should be consistent and timely, but it is designed to take minutes—not become another software project.
What counts as a qualified lead?
The exact definition is agreed with each business and refined as better patterns emerge. At a minimum, a qualified lead is a real prospective customer looking for a service the business provides, in an area it serves, with genuine intent that makes the inquiry worth pursuing. Sitely’s lead-quality tracking helps carry that distinction back into campaign decisions. It does not have to become an appointment, estimate, or sale to remain a qualified lead; those are downstream business outcomes.
Do you build the landing pages?
Yes. Paid-traffic landing pages are a core part of the Sitely system, not a separate afterthought. They are built to give the visitor a clearer path after the click and to support reliable measurement and conversion.
Setup and next steps
Account ownership, timing, pricing discussions, and the Fit Review process.
Can Sitely work with an existing Google Ads account?
Yes. An existing account can be reviewed to determine what should be retained, corrected, rebuilt, or measured differently. The recommendation depends on the condition of the account rather than assuming that everything must start again.
Who owns the advertising accounts and data?
The client’s advertising accounts and business data remain client-owned. Sitely should work through appropriate access rather than treating client accounts as agency property.
How quickly can work begin?
The practical timeline depends on fit, account access, available assets, tracking requirements, and the condition of any existing campaigns or pages. A clear sequence and expected timing are confirmed before work begins rather than publishing a one-size-fits-all launch promise.
How is pricing determined?
Pricing is discussed after Sitely understands the business, market, existing setup, and work required. The website does not use a public one-size-fits-all pricing table because the Fit Review is intended to establish whether the relationship and scope make sense first.
What happens after I apply for a Fit Review?
Sitely reviews the submission within one business day. If the business appears to be a strong potential fit, the next step is a focused conversation. The application is designed to avoid forcing every visitor directly into a calendar before there is enough context.
What should I do if I only have a general question?
Use the Contact page for a general question, partnership inquiry, or existing-client message. Use the Fit Review when you are considering Sitely’s core Google Ads, landing-page, and lead-quality system.
Still deciding whether the approach fits?
The Fit Review is the clearest next step for a service business considering the core system. It gives both sides enough context to decide whether the approach and working relationship are a good fit.